This project focused on analyzing, evaluating, and redesigning product packaging to enhance both functionality and visual appeal. I began by researching packaging from three industries, assessing their strengths, weaknesses, brand alignment, and design features like typography, imagery, and materials. After selecting a package with clear improvement opportunities, I documented findings in a signature research booklet, including competitor analysis and target audience insights.
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The redesign process involved creating sketches, refining
layouts, and developing flat and 3D mockups. The final design modernized visual elements, improved usability, and incorporated sustainable materials. This project sharpened my skills in
research, design strategy, and delivering professional, user-focused packaging solutions.
